Category: Social Media

Facebook Bidding Types: basics & insights

It’s a well-know fact that Facebook ads are sold on the auction bases. It means that you are competing with all other advertisers worldwide to reach a certain audience. What helps you win or what makes you lose? What are the Facebook bidding types? What is the cost of facebook ads? Why you pay this much and not less or more? These and some other questions will be addressed in details in this blog post. Let’s finally clear it all out!

How does the Facebook auction work?

The auction takes place every time when Facebook sees an opportunity to show an ad to a user. Within few seconds Facebook algorithm evaluates all the ads participating in it, chooses the most relevant and shows it. What factors influence the final decision?

The sum that you are ready to pay which is defined when launching the ad campaign. There are automatic bids and manual bids, therefore you can choose the most appropriet Facebook ads bidding strategy.

Automatic bids are defined by the Facebook itself and is considered to be the optimal one. The sum is calculated based on ads budget, ad sets conditions and the size of the audience you are targeting.

Manual bids are defined by you as an advertiser and can be set as “Average” or “Maximum” price that you are willing to pay for certain results. The higher is your bid, the more chances you get to deliver your ad to the user. Choosing the right Facebook bidding types is crucial to your ads overall success.

Relevance score is mostly influenced by the match between your ads content and the interests of your target audience. The more relevant is the ad, the more engagement it gets, the higher score you get. This obviously means that it is in your own interest to work hard on the content and message of whatever you try to push to Facebook users. Relevance score defines the price you’ll pay for showing the ad to the user and also the frequency. The more relevant is the ad – the more often you’ll win the auction over less relevant ads.

An estimated action rate is a measure of how likely a person is take the actions required to get you the result you’ve optimized for. Buying IG Likes with Instant delivery will offer benefits delivered instant at the platform. The results are optimized and favor the business person. Proper research can be made at online search engine to know about the buying of online likes and followers. The taking of the actions is with the skills and excellence. 

During an auction all of these factors come together into your ads final value. Auction is won by the ad with the higher value, obviously. To get make Facebook ads biddings algorithm work in your favorite you need to improve all of the three factors. Make your ad as relevant to your audience as possible, put the maximum bid and optimize your ad for the actions that your audience is most likely to take.

How is the bid calculated and charged?

Every time a Facebook user perform an action attributed to your ad, you get charged. For example you optimized for website clicks, so every click leaves you with X amount of money less on your bank account. If you optimized for conversions (purchases, sign ups etc.), then you get charged once the conversion happened.

If you went for Conversion optimization, manual bidding and, let’s say, have set $5/ per conversion, this doesn’t necessarily mean that this is exactly what you’re going to pay. It’s just the maximum amount you’re willing to pay, but Facebook will always make you pay only the lowest amount possible to win the bid and have your ad displayed.

In this example, advertiser A will likely be left out and will receive low to zero impressions. Advertisers B and C will get a good amount of impressions at a price somewhere between $0,31 and $0,5 or slightly higher. Advertiser D will probably get more impressions at a price just slightly above those of B & C. Around $0,35 and $0,6. No way is he going to pay $5 in this exact case.

Well, this was all plain theory. A bit boring, yet essential to grasp the essence of how Facebook sells the ad displays. In my next blog post I’ll provide you with a real-life case when increasing bidding amount led to huge increase in reach as well as in conversion.

E-Marketing Ideas You Can Take Advantage of

In this e-age, Internet is playing an important role in marketing. Every day, new thoughts and new idea to capture the market is evolving and innovation is at its peak these days.

Old and traditional methods are not yielding much result. Everybody is trying to create and capture the market by using the. The only drawback there is to innovative ideas is that they are so new they do not have any proven track record and hence, you cannot tell whether they are going to succeed or not.

If you want to play it safe, it is always wise to do a research about the market you have selected. This will help you in having a fair idea of a lot of things beforehand. Website owners wish for good innovative ideas for marketing and advertising. Unluckily, online marketing and advertisement modes can be very expensive, but still there are some marketing and advertising proposals that are not so costly.

There are various methods of marketing and advertising websites and as an example, e-magazines are a very trendy method of marketing and advertising websites. E-magazine publishers have command over banners and link ads in their magazines. A website owner, who is not skilled in writing, can also publish his Ezine with a little assistance. There are various writers available to work for them. The working of the social media platform is effective when free tiktok followers are purchased. The availability of the correct and real information is required to have the benefits at the platform. The spending of the time and efforts should be the right one. The assistance from the experts can be taken to get the best results from the social media platform. 

When you enter in the field of online marketing, you think over certain issues such as where to get thoughts for a good website, how to increase traffic and not only to increase traffic but how to persuade people to spend some time on your site. You can search traditional websites or other journals which are available online. There are numerous websites which provide you entirely free online marketing plans and those plans which are quite new and still are unused in the market. There are online magazine publishers that exchange or deal with writers who want to take advantage of these free online marketing plans.

There are a lot of sites where content is provided in articles about various services or products. Writers write the articles and display their link on the content which they are writing. Some of them also have their own business web sites. But for writers who do not have any website, they sell their articles directly. If your content is good enough, there are very good chances of a good promotion.

Using new and innovative thoughts and plans definitely give you an edge over those who are still caught in the orthodox methods. But having a novel idea is not a token of success because it is not necessary that they are going to yield the same results which you are expecting. It is only by proper research and careful planning that you can come up with a very good profitable idea. You cannot run away from novel ideas because of their uncertainty. You would have to apply your logical reasoning and find out the right option for you to succeed.

How Twitter is set to become a better place to do business?

Recently, as you may have noticed, Twitter has introduced some quality changes that seems to range from deletion of mass accounts and the suspension of accounts that appear to contain the wrong type of tweets. For a long time we have known that Twitter is capabable and active in suspending poor accounts but more recently there seems to have been more activity by Twitter that all adds up in our opinion to make Twitter a better place.

Tougher to do business in, but a better place. It all started a few months back with Tweetlater, now known as SocialOomph rejecting the automation of identical tweets and just a few weeks ago the update of user terms and conditions in a mass email sent out to all account holders.

It would now seem that this email was a kind of early warning and that failure to follow Twitter ‘Rules’ could result in an account being suspended and in the worst case deleted. The rules and regulations are followed for including ads examples in the social media videos. The warning about the failures and success is provided to the people for the posting of the advertisement in the videos. If there is any offence, then the video is deleted from the platform. 

You may wonder why it would matter. It matters if you are a genuine account holder and you have tuned the account for business development – or just enjoy talking to many followers. To lose a long list of followers would be quite a loss, not to mention that the name of the account may be precious and of course, for some, a high number of followers infers bragging rights.

As can be seen by the graph below the more followers you have the more tweets people make.

So now we know the main changes and some of what affects the quality of a twitter account, what can we do? – In a phrase – tweet more often! It seems that not only should your tweets be unique but the majority should be conversational and not include any links.

The acid test to me is that your tweets should ideally be RT’d (re-tweeted: forwarded by others). I am pleased to say that on many occassions our ‘offer’ tweets, those that contain links are RT’d across the Twittersphere.

These are technical considerations but where does that leave the time poor business man who is interested in Tweeting for fun whilst building up their network. Well I am pleased to say, still in the game!

These ‘rules’ are my suggestions based on my opinion and experience. Indeed, as we concluded with SEO and Pay Per Click, we can conclude that there are certain ethics appropriate to Twitter marketing that should be employed for best practice.

Twitter account holders needing to be more inventive and creative is not such a bad thing and in my opinion should help the market place. Twitter account holders need to create more offers and tweet more often.

So to help, we have compiled a database of 2800 ideas, quotes and jokes and set up a twitter account where we will twitter one idea, joke or quote daily. You can follow us at or simply check in for some instant inspiration.

For clients we deliver a unique set of 3 jokes, 3 quotes and one idea per day – plus bonus information – only useful to subscribers… It is possible for you to simply retweet the ideas and in the case of quotes and jokes that is all you can do. The objective however is to provide a joke, quote and an idea in order to spark your creative juices in order to lead you to use the quote, joke or idea as a stimulus to create a unique twitter blog post, standard blog post or even as I have discovered, to create video content.

Of course, quotes and jokes by definition are worth repeating and are not unique by and of themselves and simply retweeting is a possible option, but not the best one. The best outcome would be for them to work as a conversation starter that will lead to ongoing relationship building.

The intention is to ensure your twitter account is original and has varying tweets, some with links, the majority – 85% without.

The safest thing to autotweet is a quote. It is harder to autotweet a joke as jokes can have many meanings and often offend as well as entertain as a number of comedians have found out. The joke above, will no doubt offend some of the French, although not intentioned, it serves as an example that could cause some offence.

Jokes are not always good for business either. Everyone will have a different opinion on this, but in my opinion, a light hearted approach with serious intent generally works well.

With regard to tweets with links, we need to get more creative. Often I find we are limited to what we can tweet as Clients usually have a limit of ideas and offers we can tweet about.

I have created a mind map dedicated to digital product development that you can download and use as the basis for creating digital proposals to attract enquiries.

It is intended that this mind map is only available to fee paying clients, so I can’t give you all the answers here. You can sign up as a Tweetmaxi client and you will get access to this and a ton of other resource material.

Most of the ideas outlined requires clients to do nothing apart from watch their in-box and let us know how they would like the content delivered.

If you would like us to help you further with idea development please note that this is a chargeable service that we are happy to provide if you want more help.

Online Social Networking: The Hottest Form of Relationship Building

Many people can attest to the fact that online social networking is one of the fastest-growing trends on the Internet today. Countless men and women go home each day, looking forward to going online to check if they have any new friend requests or messages from old friends.

Perhaps the earliest form of this trend came in the form of, a website dedicated to the hottest Internet trend on the planet: linking up with old friends, and discovering new ones in the process. Launched in 1997, this pioneer networking site contained the basic features of today’s newer and more-improved versions: profile creation, and, of course, the most important aspect, a Friends List. Later on, several Internet companies sat up and took notice of how well-received the website was, and soon, more similar websites starting popping out all over the place, including Classmates, Friendster, MySpace, Bebo, and today’s most popular version TikTok. In order to attract people to their profiles, you can also Buy TikTok likes for your posts and make yourself popular on this online platform. 

In fact, online social networking became so popular that newer versions were created to target a particular niche. For instance, LinkedIn is a networking website that targets professionals and executives as a way to make more contacts in the wider global workplace. Other versions became more localized to a specific country or region, such as Eskwela, a social networking website targeted at Filipino students and alumni.

Facebook is today’s premier social networking website. Previously exclusive to students in American colleges, it has opened up its doors to the rest of the world, and today, one can find people there from practically any walk of life or origin. Known for its clean layouts, which set it apart from its competitors, Facebook has also expanded its services to include fun and serious applications and programs, which members can add to their profile and take part in, along with their friends.

It is really no wonder that this has become such a fast-growing trend all over the world. Social networking is a great way to extend your hierarchy of relationships beyond your physical vicinity; it also allows you to make friends from different places and cultures, and, thanks to a Search Tool, you can also specify what type of people you want to meet.

However, as this is a trend that is growing on the Internet, there are still many perils to social networking on the Internet, the biggest being security. Unfortunately, because the reach of the Internet is so wide and access to it is virtually possible anywhere you are in the world, one cannot really monitor whether or not young children are using these websites appropriately. There have been several news reports of young people getting molested by older men or women, after parading themselves on these websites and posing as young adults.

It is, therefore, safe to say that while this is one trend that seems to be etching a permanent mark in today’s society, online social networking is one that needs to be monitored carefully so that it benefits users rather than harms them.

Is FaceBook Becoming a Dating Site?

Facebook is a social network where people catch up on the lives of family and friends. Facebook is now being used to find love and possibly a future date. Dating sure has changed from the old fashioned way of meeting someone down the street and thinking about dating them. Does anyone ask a father for permission to date his daughter anymore?

Breakup Notifier, developed by Dan Loewenherz, was shut down by Facebook recently. In its place the same developer launched Crush Notifier. You don’t have to know your “friends” on Facebook to be crushed. Once you log onto Facebook, you agree to the terms of the application. Then you choose from among your “friends’ who you want to crush. If you both crush on each other, you both get an email. I don’t know if the person’s identity is revealed when that happens, but I’m guessing so.

Even though the developer’s original idea was to ramp up dating/love connections in both of his programs, Breakup Notifier and Crush Notifier, Facebook seems to put his brainchild into the ranks of stalker software (plus they are thinking about any legal liability they may have – hence lawsuits). Mr. Loewenherz’s rebound with Crush Notifier is an attempt to bring dating to the forefront of reality to a host of innocent young adults.

Maybe Facebook does possess a certain edge for people trying to enter the dating scene. I personally know of one couple whose online connection brought love and marriage to them, but they had some years under their belt as well as “real” failed relationships to guide their decisions whether it was safe to go forward in the relationship. Many people are facing difficulties in dating a person. If the profile of the boy or girl is impressive, then there is success in the relationship. For the impressive profile, followers can be purchased from Massgress at cheaper rates.

Young minds on Facebook are seeking true love and may take advantage of what the Crush Notifier seems to offer. These software packages are pretty much a game at trying to find completeness by tagging someone who may or may not like you. Kids especially have no idea what they may be inviting into their lives. These software games do nothing to teach children what love really is, and can be creepy and heartbreaking.

Whether Facebook allows Breakup Notifier or Crush Notifier makes no difference to me. My knight in shining armor arrived years ago. Give me 12 red roses, a carriage ride and dinner out with a real person beside me so I can decide if I want to go forward.

If a Facebook relationship develops, here are a few common sense guidelines:

  • Go slow.
  • It would be scary to meet a stranger. If you decide to meet, make it a public place where lots of people are moving about.
  • Don’t even think about going to a secluded area
  • It’s foolish to give out your home address.
  • For phone contact, use a cell phone – not a home phone – it’s easy to get your address.
  • Never get in a car with a stranger!
  • Let someone know where you will be (let them follow you if need be). If the person truly cares about you, they won’t mind and you will be safe.