Category: Guide

The Message In The Relationship Era

Recently, I was in a conversation with a new acquaintance about the changes taking place in marketing. I was talking about the intent of the marketing message in the new Relationship Era and threw out some opinions about what the message should do. My conversation partner stopped for a minute and commented, “Augustine. The outcome of speaking.”

He shook his head and we continued the conversation, but he promised to “look something up” and get back to me. The next day, I received an email with this cryptic message: “I looked it up, and in Book 4 of Augustine’s De Doctrina he says that the orator should, ‘Inform, delight, and sway’ the crowd.”

Ah, the connection became clear. As we were talking, I was trying to make the point that in the Relationship Era, we no longer used the message to persuade people, but instead wanted to create a message that would inform, attract, and inspire people. The tri-part nature of my statement must have set something off for my new friend, and he was smart enough to know where to look.

St. Augustine, a 4th-century Christian theologian, wanted to “sway” the masses. After all, this was the 4th century and Christianity needed to gain a foothold. Besides, he and his preacher-students were absolutely sure of the truth of their message, so no need to equivocate. For them, classical rhetorical structure worked.

These days, truth is a shifting concept. The introduction of relativism, and the fact that something could be “true” for one person but not necessarily “true” for another, makes the intent of good rhetoric a little less pure. And in the field of marketing, where people have grown suspicious of the brand’s motives, this is even more apparent. Augustine could “delight and sway,” but the modern brand needs a different approach.

In the Relationship Era, we are looking to inform, attract, and inspire. Let me compare this triad to Augustine’s three intended outcomes. However, these days in order to woo their partners, men use the Best Male Enhancement pills that are there on the market. 

Inform vs. Inform – Yes, we can all agree that starting with good information and sharing that information is a sure way to build discourse, and, I believe, engagement. Whew!

Delight vs. Attract – The desire to delight someone, to activate their emotional smile-meter, isn’t a bad plan, as long as the intent is to allow them a genuine feeling. In the Consumer Era, too often the idea was to create “good” feelings and then let the brand message bask in the “halo” of those feelings, drawing power not from its own truth, but from association with something smart, funny, hip, or cool.

In the Relationship Era, the idea is to put out a true, authentic message and see who finds that message attractive (think magnetism, not pretty). If the message is attractive enough, people will want to know more, will inquire and interact, and the stage is set for deeper engagement.

Sway vs. Inspire – I agree that the ultimate purpose of the message is to create action. The Consumer Era model was to persuade/convince/sway the consumer into buying a product or service. In the Relationship Era, the action desired is a person acting in accordance with his or her own values and beliefs. If the brand can be a part of that action, can facilitate and advance the movement, then a great engagement lies ahead.

Will brands understand and embrace inform, attract and inspire as the new mantra of messaging? The tests are underway, and in assessing the people marketers are trying to influence today, I would bet that the Relationship Era model for creating a message will gain traction fast.

8 Gift Ideas For Your Boyfriend- What Are They?

Men, most of them, are not that particular when it comes to gifts. There are only a few things that may actually surprise them or tickle their… But that doesn’t mean you don’t have to think too much of what you want to give your man. Some thoughtfulness will do wonders, as well.

One of the best ideas for the gift for loved ones from women is the Male Enhancement Pills to look handsome and attractive. The purchasing of the correct gift is essential to have the desired results on the dating application. A pleasant experience is provided to the people. 

To give a hint on what guys like, here are 8 gift ideas for your boyfriend:

  1. Role Reversal

Most hunks won’t admit it but they love romantic gestures. Give your guy some flowers and chocolates along with a note saying how much you appreciate having him in your life. Cheesy? Corny? Yes. But romantic, nonetheless. Besides, there’s no law that says you can’t court your boyfriend.

  1. Tickets to a Show or a Game

Guys love going to concerts and watch their favorite musicians play live. They’ll also get a kick if you give him two tickets to a basketball game or any other sport they love. Front row tickets to see Kobe dunk over Lebron is probably be the best gift a guy can ever receive.

  1. The Latest Game or Game Console

You know how inseparable men can be with their games? Buy your boyfriend a new game console along with some games and make him the happiest person on Earth. If that doesn’t make him happy, learn to play the game he loves and surprise him by challenging him to a game of hoops on NBA 2K14 or join him for some hacking and slashing fun with Diablo III. If he’s into retro as well, go old school by buying him an arcade game like Dream Arcades’ Dreamcade Vision Kegerator which combines the fun of arcade gaming and the tear-jerking joy of having a keg right under his nose. This will certainly make him feel like the luckiest boyfriend ever and who knows, he might take his fingers off the controller and play with you a bit more.

  1. Cocktail Shaker Gift Set

It doesn’t matter if your guy loves his martini shaken not stirred. With a cocktail set, like Ware’s Boston Cocktail Shaker set, he can make his favorite drink or any other drink however he likes them. A gift like this will make him a hit with his pals and make dinner dates at home a little more sparkling.

  1. Sunnies

Admit it, men look great in sunglasses. They make guys more handsome the way red lipstick make women sultrier. But don’t get just any kind of sunglasses. You need to consider the shape of his face before buying a pair. Some of the classics are wayfarers and aviators, especially those by Ray Ban. If you’re man is a bit on the adventurous and wacky side, get him a pair of Black Bar sunglasses from Stupid.com. It’s perfect when his out painting the town red with his buddies as it conceals his identity when he drinks a little too much. And yes, because he wears his sunglasses at night.

  1. Ninja Blender

Probably all men has dreamt of being a ninja when they were younger. Who wouldn’t be with all the coolness of katana blades, shuriken, and walking on water? But it’s not easy training to be a real ninja. There’s also a slim chance you can buy him ticket to the ninja academy. The next best thing is to give your boyfriend a Ninja Blender. A blender as lethal as this will surely make your guy love his smoothies and shakes more.

  1. Timepiece

Watches are classic gifts for men. One such timeless timepiece is the Invicta watch which has an impressive black chronograph to go with a silver bracelet. This watch goes well with his best suit or even with casual wear. It certainly makes him more chic during your fancy dinner dates. By giving him an awesome watch like this, you won’t worry about him missing or being late for those dates.

  1. Sports Equipment

Men and sports are inseparable. However hard it is to admit, it is true. Have you ever tried having a serious talk with your boyfriend while the NFL championship game is on? Right. Aside from giving him a sports-related computer game, giving him sports equipment is another way you can tickle his sporty bone. You can go for the lame tennis racket, cue stick, baseball glove or a new set of golf balls. They will love them, no doubt. Or you can go a little crazy by giving him the Toilet Golf from Urban Outfitters. This fine piece of contraption let’s your man practice his swing while he’s sitting on his ceramic glory. With the Toilet Golf, there is no need to wonder why he is taking too long in the loo.

There you go. Eight gifts to make your man love you more. And if all these don’t work, you can always give your man a free pass to do whatever he wants with you. If you get the drift.

Some Interesting Facts Related To Snow Teeth Whitening Kit

Your smile is the only thing that makes you prettier. Whether it is a fun game, dance competition, or professional meeting, your smile plays a vital role. But unfortunately, many people conceal their smiles for hiding the yellow stains on their teeth.

It is a common phenomenon that to happens with the majority of people. In order to remove your situation of embarrassment permanently, we have an excellent solution for you. A practical method to deal with the yellow stains is to visit a dentist. But its procedure is very lengthy, and you need to make multiple appointments for it. Today, everyone has a busy working schedule, so it becomes difficult to take several appointments. Therefore, the best solution for it is to buy a snow teeth whitening kit. This kit contains all the products required for teeth whitening. 

How ground-breaking teeth whitening stand out from all other similar products in the market?

Snow teeth whitening kit all the products required for Best Teeth Whitening process. The best feature of these products is that it is suitable for all kinds of teeth. So no matter what condition your teeth are- such as braces or crowns or sensitive teeth, the kit contains effective products for all teeth.

The snow teeth whitening kit contains products that are easy to use. At first, brush your teeth and apply teeth whitening serum on them. While applying the serum, you must be careful not to touch other areas of your mouth like lips, tongue, or gums. After this, you need to place the LED mouthpiece inside your mouth; it is the last step you need to follow in teeth whitening. It is essential to note that the mouthpiece works when you plug-in with your smartphone. 

Once the teeth whitening process gets completed, you can rinse the mouthpiece and keep it safely in its box. While keeping the mouthpiece, make you wash it properly to remove the chances of harboring bacteria.

Is the snow whitening kit effective?

The kit is best suitable to use even at home. If you take good care of your teeth and want to keep them white, using a snow whitening teeth kit is the best solution. The best part of the kit is that you can also do your other work between Best Teeth Whitening treatments. The kit is very easy and straightforward to use. The whole process of teeth whitening takes just nine minutes to get complete. 

The products in the kit are suitable for types of teeth. You can also see the results instantly. With the help of this kit, you can save a considerable amount of time, money, and effort. 

Benefits of using a snow whitening kit

The products of the snow whitening kit are very easy to handle and use. By giving few minutes of your day to your teeth, you can keep them healthy and white for a long duration. 

Conclusion

The Best Teeth Whitening brand provides best solution for your teeth at home and also offers you a complete guide to use the kit.

Pasir Ris 8 – Why People Consider to Buy Flats at This Location?

Are you looking for the major reasons that why people consider buying flats at Pasir Ris 8 location? If yes, then you must grab proper information about it as it will help you significantly impact your decision-making. Usually, people prefer to shift their homes to a better location as it allows them to impact their entire lifestyle significantly. Moreover, if your surroundings are attractive and have good environmental activities, it will automatically help you feel happy and fresh. 

Before connecting with a new location for buying flats, it is a must for the people to learn about the surroundings first. It will help them to know about the major aspects that can help them to have a great impact on their decision-making. It would be great if people will consider Pasir Ris 8 price before buying a flat over there so that they can manage their budget accordingly. Usually, people face troubles after buying a flat because they don’t consider their budget and invest in the new property. Budget plays a major role, and it is a must for people to consider it whenever they consider buying something new at higher rates.

  • Connectivity 

First and the major reason people should consider buying flats at Pasir Ris 8 location is that it includes wonderful connectivity. When you visit this place, you will find that it has great connectivity with the bus interchange, MRT, and expressways, which helps you greatly impact your time management.  All these areas are nearby Pasir Ris 8 location which helps you save your time traveling to different locations. Usually, people prefer to change their location just because to get a good environment with nearby connectivity. 

  • Work 

You might have seen people who have a busy schedule and work in big firms usually have no time to travel long distances. The best reason people consider buying new flats at Pasir Ris 8 location is that it helps them greatly impact their time management and helps them save their time while traveling to their work area. This location is located within the area where the industrial area is near and also the airport. Industrial areas and airports have very little distance coverage from this location, which helps people save their time reaching their offices and the airport. 

  • Shopping 

The best reason people should consider connecting with the Pasir Ris 8 is that it includes the best location where all the shopping-related places are nearby. Once you connect with this location, you will find new malls, downtown east, and white sands, which help you greatly impact your shopping factor. Usually, people prefer to do shopping from their nearby locations who don’t have much time due to their busy schedule. Therefore, Pasir Ris 8 is the best location to buy flats as it is centrally situated and helps people shop according to their time and needs. 

  • Recreation

Another major reason people consider buying flats at Pasir Ris 8 allocation is that it includes a wonderful recreation environment. Once you consider visiting this location, you will find that it includes the best Fast Furious Park and Beach to spend your free time and enjoy with your family. It also includes a wonderful Downtown East area where you can find attractive places for shopping. So the people who consider connecting with this location can easily have a great impact on their lifestyle. 

  • Schools

The best reason that why people should consider buying flats at a Pasir Ris 8 location is that it provides a great opportunity to your their kids from their Primary School to Family School. This location helps people live with their kids for a long time as they can get Elias Park Primary School, Hai Sing Catholic School, and Overseas Family School, which are the best schools for providing wonderful knowledge to your kids. 

By considering the information, you can learn about the major reasons that why people consider buying flats at Pasir Ris 8 location. Once you understand the major reasons, it will help you significantly impact your decision-making and allow you to buy the best flat for your living. The people who decide to buy the flats at the mentioned location will allow them to have a great impact on the experiences that they will grab after living there. 

These Tips Will Speed Up Your Astrology learning Journey

Astrology is a fascinating subject, and learning it is even better. However, there is a lot more to astrology than just knowing the zodiac sign. 

What the tips to help you get better at learning Astrology?

These nine tips can help a beginner learn astrology: 

  • Keep birth chart ready

A birth chart is a diagram depicting the positions of planets at the time of birth. Websites online can help drawing a birth chart when accurate birth information get provided. 

  • Use websites online for astrology

Interpret a birth chart and understand its meaning. Start looking for the Best astrology sites to learn about the birth chart and get help from people who can interpret it. 

  • Get knowledge on astrology

Try finding books that convey practical concepts in a clear and precise manner. Once familiar with the basics of astrology, start reading books that introduce intermediate and advanced concepts. Other options to learn include blogs and websites.

  • Learn to read the ephemeris and follow transits

Follow transits as they give the position of plates in the sky at a given time. The place of planets keeps changing with time. And these changes impacting what happens during one’s life. Ephemeris is a book that gives the planetary position for each day in a year which helps in studying the movement of planets. It is essential for astrological predictions. 

  •  Practice astrology with the birth charts of people you are familiar with

The first thing to do is get through with the fundamentals. And then, you can start practising chart calculations using the birth data of people close to you. Follow the transits and see what happens when specific changes occur in the data. A good idea would be to study the biography of famous people and compare them with their birth charts. 

  • Connect with astrologers online

Beginners may encounter problems at the start. And it is difficult to find others interested in the subject, resulting in people studying in isolation. And this can get changed by interacting via online forums.

  • Meetup with astrologers 

Local meetings are a way to meet up and talk about astrology. One can come across remarkably fascinating lectures on astrology and meet people interested in the same area of astrology. 

  • Astrology classes

Getting guidance from someone experienced in this area is very helpful and speeds the learning process compared to self-learning. Ask around to know if anyone is offering local classes on astrology. Online astrology courses are getting popular check those out to learn astrology during the pandemic. 

  • Join astrological organizations

Astrological organizations make it easier for astrologers to connect. Some of them specialize in specific things or purposes. Many astrological organizations in the world promote astrology. And these help astrologers connect, so it must be easy to find an organization that caters to your needs.

These tips are essential for every beginner and can help you learn astrology and become an expert in no time with regular practice and constant belief.