Category: Finance

What Do You Think Of When You Think Of Marketing

When we were kids we used to play a game where you had to say the first thing that came into your head after hearing a word. They do it in interviews sometimes. It’s normally called “quick-fire” or something like that. I’m not sure. I never cared about the name. The reason we played, though, was to see what people would instinctively say when they couldn’t think through the consequences of their response. Of course, being boys, our questions tended to focus on…well…I probably don’t need to elaborate.

It is essential to know everything about experiential marketing agency for getting the services. There is concentration on the right this to have desired results. You can ask some questions from the experts to hire the best agency. You can know necessary things to have effective results.

Twenty years later and it strikes me that the reasoning behind the game is still sound. How often do we change our answers when we think about the consequences they might mean. I may think that the guy I’ve just been in a meeting with is a complete tosser, but I probably say something neutral like “he had some interesting ideas”.

(well, I’m probably not the best example of this game as I have a unfortunate habit of saying whatever is in my head at any one point in time. It’s endearing to some, infuriating to others)

This has got me thinking. Can I do an experiment with people I know in business and through in the word “marketing” so that we can finally see what people really think?

The reason this has crossed my mind lately is the sheer number of businesses I have met over the past year who have, in my opinion, a pretty warped idea of what marketing is really all about.

Hot answers?

Clever Words

Well, it can be. That certainly can help. You do sometimes need the ability to sell what’s on the table and the right words can have a big impact. Sure that’s part of it. I’d say roughly 5%, but I’ll give it to you. Pretty Pictures

Again, OK. It can help. If you’re trying to sell beautiful car it helps to show it. If you’re selling your services as a painter it helps to show a beautifully painted room. People react to visuals. They get drawn in. So I’ll give this another 5%. Social Media

This can be part. It doesn’t have to be a big part and it can also be a HUGE part. It sort of depends on who you are and what you’re selling. It depends on your customers and it depends on your team. But I’ll put this in the mix. Another 5%? Leaflets & Brochures

Anyone else guess what I’m about to say? I don’t need to, do I? We’re now up to 20% aren’t we? Websites

I may disappoint you when I say this is going up to 10%. It is. The web is the easiest marketing tool you have – the most flexible, the most cost-effective… It’s a pretty important consideration and it’s brought us up to 30%.

30%

30 percent!

Seriously. That’s where I’m putting the majority of answers I get.

I’ll put it more bluntly. The majority of businesses I meet spend most of their marketing effort, attention and money on 30% of the marketing mix. That’s a pretty shocking set of numbers isn’t it? And if you think about it, you know it’s true. I know it. You know it.

Why is this?

I suppose in some ways the 30% they think about represents the easiest parts of marketing. The gloss. Well, that’s not fair. It’s not the gloss. That’s a bit demeaning. It’s more like appreciating a really good meal without knowing how to cook. A bit like the kids on Jamie Oliver’s shows who don’t realise that steak comes from cows. They see the finished product by itself and never think about the underlying work that needs to be done to get to that stage.

You can appreciate a house all you want, but if you’re going to build one, you better make bloody sure of the foundations. Otherwise, that pretty bit of art-deco finishing on the top of your stairway bannister is going to look slightly less pretty at the bottom of a collapsed building.

And that’s kind of the point anyways, isn’t it? I ask ten business owners I know about marketing and the majority of them think about the 30% they can see and feel. Not one of them think about the foundations of the house. They may be lucky. They might be built on the most solid foundations around. They might not be lucky.

Top 7 Reasons Why You Should Use CRM Software?

If you are running a business, then one should create proper strategies that will help you in achieving success. Thousands of smart businesses are out there, and they know that a happy customer has become one of the biggest assets. Satisfied customers will surely be able to stick around for a lot of time. Make sure that you are spreading the positive word regarding business. Advancement in technology has already simplified the overall practice of building the best relationships of the customer. It is also helping the businesses offer the top-notch quality customer satisfaction. A lot of companies are making the use of Customer Relationship Management software to attract customers.

Customer relationship management is considered a set of the best strategies, tools, practices, and technologies that allow great customer interactions. It will enable the businesses to develop the best relations with customers. In the following paragraphs, we are going to discuss seven important reasons why you should use CRM software.

  1. Enhance The Productivity

CRM tools will able to replace the redundant regular activities. It will help you in saving a lot of time & will surely able to stream sales the operations to a large extent. Mobile CRM has already brought higher flexibility by enabling quite easy access to the insight of customers. Make sure that you are creating proper strategies that will take your business to the next level. Packages of CRM will help the sales & marketing staff to store important information of the customer in a proper manner. A lot of people totally depend on the CRM package because it is providing a 360 view of the consumer contact details. One will able to make access to important information of all the interactions with every consumer.

  1. Best engagement of the customer

You will find every consumer wants to be treated properly. If you are offering everything properly to the customers, then one can easily take the business to the next level. Automated customer service tools are continually resolving the issues and complaints properly. If you satisfy the consumers, then they will surely stay loyal and will able to refer the brand to others. If you don’t want to face any problem, then one should use the CRM package.

  1. Best thing

The popularity of CRM is at its peak. It is considered a buzzword in modern business. It will be surely able to add overall value to the business. It will allow you to grow the sales & will enable the consumers happy. It is really beneficial which is quite easy to use, highly intuitive, and flexible. If you want to attract a considerable amount of customers to the business, then one should use CRM software.

  1. A Perfect tool

Nothing is better than CRM software that will be surely able to boost sales. You can easily improve overall sales with the CRM. It can also improve overall customer service in every single number. Every client comes with various reasons why they need several products. When you are using CRM, then you can easily automate the daily sales operations properly.

  1. Genuine data for the best reporting

A lot of businesses totally depend on the CRM because it can easily whip out the machine-generated files and numbers that are important in giving the managers a proper overview of weekly, daily, and monthly data. You can also get access to genuine performances of the agents in their interactions with the customers. CRM systems are continually making the variety of sales data like processing of the important data.

  1. Quicker sale

The main aim of the CRM software is to assist the streamline the complete sale process and will able to close the deals quicker. CRM is packed with a variety of software solutions that will enable you to capture & qualify leads efficiently. One will able to manage the customer meetings properly. If you are using the CRM software, then you can easily follow up everything systematically & can easily prioritize overall sales activities according to the preferences of the customer. This will surely allow you to close overall deals in the sale pipeline quickly. Majority of the businesses totally depends on the CRM applications that will able to improve overall sale by almost 29% sales.

  1. Best marketing

The majority of the dynamic customer demands are continually pushing several businesses to scale up overall marketing activities to stand out in the market. CRM has become one of the best tools that will enable businesses to automate marketing activities. It will help you in achieving great results. It will allow the business to analyze overall marketing trends. You can easily supervise consumer behavior closely. It will surely allow the marketers to plan & manage the campaigns properly. It is offering lots of benefits to the business because they allow the marketers to plan & manage the campaigns properly. If you want to engage the consumers successfully in the long run, then it would be beneficial for you. Make sure that you are choosing the Top 10 free CRM solutions for 2021.

The Final Verdict

Lastly, if you are one who is using the CRM effectively, then you will surely be able to earn high revenues from beloved customers. Make sure that you are optimizing the strategic marketing campaigns properly. CRM is a really helpful tool that can easily improve overall communications within an organization.

Coinmetro Crypto Exchange Ico

Coin Metro exchange will be different from most exchanges in the Crypto space by having a combination of features that will benefit its users, this platform is quite similar to torque trading systems in terms of features and services. Although having the traditional features of trading and also margin trading. It is allowing users to lend them money for those margin trading as well as allowing extra revenue generation. You also have the added feature of a debit card being added to the system that will allow easy trading out of of the Crypto space which is ideal for real-world uses for everyday things.

On top of that, the Pre-Sale has already gone well and was sold out early which also boosts confidence in the delivery of this ICO coming to market along with a strong timeline of delivery with all features being rolled out during 2018 giving value to its token at regular stages. Along with the fact it’s backed by a team that has already launched FXPig and not only has experience of trading and exchanges but obviously a successful business venture creation.

Adding to the above the integrated ICO launch platform not only gives you a space that will help you launch an ICO easily and also help reach potential investors the scrutiny of the ICO will be tested by Coin Metro as well. This will obviously inject trust to potential ICO’s for investors and traders on Coin Metro that is likely to see people invest in your ICO tokens/coins. As well as that big question I often hear “when will the ICO be listed on an exchange and which one?”. Which in this case means launching on Coin Metro you are already supported by a major exchange that will also launch your token/coin giving you the ability to come to market straight away.

I do recommend signing up on CoinMetro’s telegram due to flash sales occurring with short notice which will allow purchasing at a low price before the ICO goes into its main sale on February 21st, 2018 at 21:00:00 UTC.

Along with reviewing the whitepaper which is very comprehensive and well put together to get a better understanding of why this ICO is going to go well but if you are also already following the Crypto space you will be aware of how busy the other exchanges already are. For example, Binance reporting that it has added up to 250,000 new users a day in recent weeks which forced them to close their new user signup for a period of time to allow expansion to cope with demand. CoinMetro once it gets to the market stage will be in a similar situation where the market is growing at such a pace that you are going to see significant growth in the value of its token. Which while we see it at 11c currently it is a cheap investment with the reality of it becoming an exchange happening within this year.

A Commitment To Online Trading Success Often Means A Commitment To Change

Change is not an easy factor in life no matter how we apply it. When we are forced to change or opt to change, we often end up feeling as though we were not successful due to some personal flaw or a personality quirk. Changing is nothing more complicated than looking at our mistakes and adjusting our behavior accordingly. It doesn’t have to be a personal defeat when change is necessary to succeed.

Everyone grows and changes at their own pace and everyone recognizes the need for change at their own pace. Because the changes in response to other people’s mistakes are so much easier to see than those that directly apply to us, we often can’t find the “right way to change” our own trading behavior. Sometimes breaking it down into smaller, more manageable steps makes growing and changing our trading behavior easier and more possible. Moreover, there are these Best Trading Platforms that can also help you analyze your trading choices as well as your trading habits over time.

The pre-contemplation stage is the period of time when we believe that everything is going well enough for our satisfaction. Our trades are looking good, we are feeling confident, and in some ways, we feel as though we are riding with the wind at our back. In this stage, while there doesn’t seem to be any pertinent reason to contemplate changing our trading behavior, we also know that it doesn’t last forever.

When we hit the contemplation stage, we have begun to realize that while we are either doing well, doing poorly, doing adequately, or setting the world on fire, we also realize that we have some trading behaviors that either aren’t working well for us or could be working better for us if we started thinking about what changes we could make that would enable growth patterns that would most likely lead us to better profits.

The preparation stage is rather self-explanatory. It means that we are preparing to make changes, whether small or drastic, in our trading behavior. This often entails such venues as making lists, detailing how our decisions have impacted our trading days, how different decisions could have impacted them for the better or worse, and what habits we have established that is not in our best interest.

This is also a time when we start looking for venues for growth, like reading new books and talking to other traders about their strategies and habits. Because committing to make strong and even vital changes, no matter how large or small, many of us stay in the preparation stage for a very long time. We need to feel comfortable enough with the direction our changes are heading in order to begin addressing how we are going to start our growth process.

The most definitive and noticeable stage is the action stage. This is the time when we implement new changes and force ourselves out of our comfort zone in order to facilitate growth. In many cases, while we are trying out new trading behaviors and are intentionally developing new trading habits, we are also fluctuating between how we feel about our new growth.

In some cases, it won’t look like it is working out well or it doesn’t feel right and we return to our old habits and patterns of behavior while we figure out different changes to implement. This is perfectly normal and it doesn’t mean that you are failing to grow, it just means that something felt “off” and thus we need to re-evaluate the decisions that we have made thus far.

The market changes all the time. An inflexible trader who is unwilling or unable to experience a change in order to grow as a trader isn’t likely to develop strong trading skills. Every time you grow into a new trading behavior, you are establishing yet another venue available to you as market conditions change. Perhaps a trading habit that you changed two years ago will suddenly become profitable

Without the input of others, it can be difficult to keep tabs on oneself and to recognize where and when changing and growing is appropriate, with the exception of a significant loss. Being self-aware, keeping track via journals and logs, and learning to talk to those around you about the risks you are taking or not taking can really help you keep your eyes peeled on your habits as they set in.

There is no such thing as a “super trader.” Everyone who has made it to the top of their game did so with input from others, lessons learned through loss, and a lot of sweaty, sleepless nights. Learning how to keep track of yourself is by far one of the most valuable trading commodities you can give to yourself.

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Benefits Of Business Travel Insurance – Learn About The Advantages!!

In today’s fast moving world, business travel has become an integral part of running an enterprise. In the process of travel, things may not go as you have planned due to the occurrence of some unexpected situation that may arise anytime. Therefore, it is very important to have a business travel insurance cover for the employees and other stakeholders who have to be on-the-move for your business dealings.

Why you need business traveler insurance?

If you think whether it is necessary to get a business travel insurance cover, the answer is a definite ‘yes’. The key objective behind travel insurance is that you can be primed for circumstances that are not generally covered in conventional health covers. In the United States, travel insurance can be categorized into the following:

If you want to get the insurance, then you should learn about the grocery store insurance cost and select the reasonable one. The covering of the items and costs of the damage is great with the insurance policy. the choosing of the right plan will offer the best possible results to the people.

Cancellation of business trips:

Business travel insurance ensures that the cost will be covered even if the trip is canceled. This means that even if you miss a flight for some reason, a part of the expense will be reimbursed. It is important to note that the coverage should be as extensive as possible. Although it will cost a little extra, it would protect you against any cancellation.

Medical insurance:

business travel insurance provides emergency medical insurance as part of the cover. In case of short overseas trips, the insurance company provides care in areas such as finding doctors and health care center of the foreign country. In case of long-term travel such as overseas postings, all kind of medical assistance including surgery is covered. In most cases, the transportation of the employee to the healthcare center is also covered.

Accidental Death:

One of the major benefits of business travel insurance includes collision and damage protection. This is quite similar to life insurance cover. In case a traveler due to a car or flight crash or accident during the course of his business travel, his beneficiaries will get the benefits.

Equipment coverage:

business travel insurance covers luggage, personal belongings as well as any business equipment that he is carrying with him on his business trip, soemthing regular travel insurance surely wouldn’t. If any of the belongings are damaged, it will be replaced as per the cover. This is considered to be a very valuable coverage, because the cost of the electronic gadgets, such as laptops and smart phones used by business executives are quite valuable.

Other benefits of business travel insurance

A number of other services are also included in the cover. In case of overseas or even domestic travel, the insurance company can book the hotel or any other type of lodging option and also make the car reservations. These insurers have a tie up with service providers in different locations.

According to recent estimates, travel insurance coverage accounts for nearly5-7% of the overall cost of the business travel. It is certainly worth going for a travel insurance cover for your business. If you ignore it, chances are that you may have to pay a huge expense in case you need one anytime.